Before you hire anyone
How to choose a luxury real estate team on 30A
Six checks tell you which ones fit a house at the top of the market.
1. Read the average sale first
Volume on its own rewards two very different teams: one that sells many houses and one that sells expensive ones. Average sale, volume divided by sides, tells you which. On 30A in 2025 the RealTrends-listed teams ran from $403K to $4.47M a sale. If a team’s average is far below the price of your house, most of its year is spent in a different market.
2. Then check volume and number of sides
A high average on a handful of sides can be one or two big closings. That is why the list on this site only ranks teams with at least 10 sides in 2025, and lists the rest separately.
3. Know what a “side” is
RealTrends counts sides, not houses. Representing the buyer is one side, the seller is one side, and both on the same house is two. So a team’s sides and the number of houses it sold are not the same number.
4. Read every “#1” with its size class
RealTrends ranks teams against teams of a similar size, in five classes: Small, Medium, Large, Mega and Enterprise. A “#1 in Santa Rosa Beach” means first in that class. Dahler & Co. of Scenic Sotheby’s International Realty, with 8 agents, is a Medium Team; Spears Group is a Large Team. Several 30A teams can truthfully say they are #1 in the same town.
5. Ask the questions a profile can’t answer
How many of last year’s sales were yours personally, not the team’s? Who will actually show the house and negotiate? What sold near my street, and for how much? A team figure is several people’s work; you are hiring one or two of them.
6. Check it yourself
RealTrends publishes city rankings and team profiles. For 30A, teams are filed under three cities: Santa Rosa Beach, Seagrove Beach and Inlet Beach. The smaller communities — Rosemary Beach, Alys Beach, WaterColor, Seaside — have no page of their own.